MARKETING
Below shows my current work in the marketing field and as a college student. This page highlights my work experiences thus far, as well as my work completed in the classroom that have prepared me to enter the field with confidence.
Field Experience
Advertising Intern - ExHaLTT Performing Arts Academy
Creates engaging print and digital content, boosting audience interactions and studio visibility
Designs monthly newsletters, enhancing communications with parents and community members
Collaborates with supervisor to develop innovative promotional strategies and solutions
Develops print layout materials for special events
Marketing Intern - Garden Spot Fire Rescue
Managed GSFR’s social media accounts (Instagram, Facebook, Twitter) and scheduled weekly posts using Meta Business Suite
Designed graphics, posted photo content, and wrote captions to promote GSFR events
Assisted with website updates and maintenance using Weebly
Maintained and updated employee and firefighter contact information in Excel
Filed and organized hard copies of firefighters’ training certificates
Researched and compiled a contact list of local businesses for fundraising outreach
Communicated with local police chiefs to obtain and log monthly vehicle accident reports
Course Work
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For this course, I have written multiple case studies pertaining to hypothetical brand issues needing solutions. these studies surround the topics learned during the week they were assigned, all mainly having to do with how the consumer goes through the buying process internally and externally.
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For this course, I had to compile a list of six advertisements that were not aimed towards myself to evaluate their targets, propositions, and why their campaigns worked. I then evaluated the effectiveness of each advertisement and provided my own opinions towards each of them.
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In this course, I completed a “scouting report”, SWOT analysis, environmental scan, and provided recommendations for a community relations initiative with the Phildelphia Eagles organization. This was a hypothetical project, but required a large amount of research, dedication, and understanding to the cause. This project was designed to aid in real-world applications, and to help us prepare for a future in the industry.